IMA® (Institute of Management Accountants), one of the largest and most respected associations focused exclusively on advancing the management accounting profession, held a roundtable for an discussing heading the finance and accounting (F&A) functions of leading corporates of the region.
The roundtable focused on the corporate transition required to embrace a tech reliant future. The roundtable was attended by Sherif El Zeiny, Vice President and CFO at Elsewedy Electric Group; Ahmed Gamal, Group CFO at Cleopatra Hospital Group; Samer Mostafa, CFO at Corona Chocolate Company and Mohamed Aly, CFO at Lixil and was moderated by Hanadi Khalife Senior Director, MEA & India Operations.
The group shared their experiences and aspirations and talked about, among other topics, rebuilding revenue streams, budgeting and forecasting approaches and finally, embracing new technologies and growth opportunities.
IMA® led the roundtable and discussed the profound digital transformation that is currently sweeping the world and impacting work and lives more than anything and how CFOs are increasingly fronting this transition while also integrating technology into their organizations across Egypt.
The quest for efficiencies and process improvements has long been the holy grail for finance leaders. However, post the pandemic, digitisation and automation have emerged as the preferred routes to take to further accelerate this transition and investments into these are justified with savings in resources and gained efficiencies.
What emerged during the discussion is that business success is now defined by business digitalization as much as it is defined by a mindset shift, process overhaul and competence realignment that are transformational for organizations. Increasingly CFOs and their teams are the primary sponsors of such transformation and are taking the lead first in transforming themselves and then their organizations.
Institute of Management Accountants (IMA) is one of the top associations for financial professionals. It offers the prestigious Certified Management Accountant (CMA) designation.
The IMA’s mission is to promote education and development in management accounting and finance, advocate for the highest ethics and best business practices, and provide a forum for research. IMA®’s CMA certification program is an advanced-level assessment for accounting and finance professionals in business covering financial planning, performance and analytics, and strategic financial management.
