{"id":326024,"date":"2022-08-23T16:27:04","date_gmt":"2022-08-23T16:27:04","guid":{"rendered":"https:\/\/egy-africa.com\/en\/?p=326024"},"modified":"2022-08-23T16:27:04","modified_gmt":"2022-08-23T16:27:04","slug":"adib-egypt-simplifi-partner-to-expand-digital-payments-ecosystem-in-egypt","status":"publish","type":"post","link":"https:\/\/egy-africa.com\/en\/2022\/08\/23\/adib-egypt-simplifi-partner-to-expand-digital-payments-ecosystem-in-egypt\/","title":{"rendered":"ADIB-Egypt, SimpliFi partner to expand digital payments ecosystem in Egypt"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">SimpliFi, the leading Cards as a Service (CaaS) platform for banking and fintech industries in MENA and Pakistan, and Abu Dhabi Islamic Bank (ADIB) Egypt, one of the most enterprising and digitally focused sharia-compliant banks in Egypt, have joined forces to help catalyze payment digitization for companies in Egypt. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This partnership brings SimpliFi\u2019s innovative CaaS model to Egypt by leveraging SimpliFi\u2019s deep technology and domain experience and strong client relationships together with ADIB-Egypt\u2019s expertise in digital banking and understanding of the wider banking ecosystem. With the global exponential acceleration in the adoption of digital solutions, both SimpliFi and ADIB Egypt will work together to help companies issue scheme-enabled prepaid cards by reducing cost to launch and time to market.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cADIB Egypt is at the forefront of digital banking innovation in Egypt, working closely with Fintech companies and technology startups to bring \u2018market first\u2019 propositions to the Egyptian market. We couldn\u2019t have found a better partner to bring our unique CaaS model, as a first to market in Egypt.\u201d said Ali Sattar, Founder and CEO of SimpliFi.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cAs we continue to relentlessly accelerate and advance our digital transformation strategy, ADIB-Egypt looks forward with great enthusiasm to a progressive partnership with SimpliFi. Together we will redefine payment digitization helping companies take their financial transactions to the next level and inducing a host of benefits that extends beyond business to drive economic mobilization,\u201d said Mohamed Aly, CEO and Managing Director of ADIB-Egypt. \u201cOur collaboration with this innovative platform with a solid record of firsts, allows us to empower Egyptian companies by issuing payment cards as a gateway to more integrated financial digitization, aligning with the Central Bank of Egypt\u2019s vision towards expanding the efficiency and use of e-payments,\u201d added Aly.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Through this new partnership, the bank aims to continue to expand its portfolio of cutting-edge digital solutions to customers, especially companies, allowing them to issue, manage, and run their own card programmes.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Ahmed Effat, Consumer Banking Head at ADIB-Egypt, said: \u201cOur partnership with SimpliFi is a pivotal step along our digitization journey. Its value is not only limited to leveraging the company\u2019s integrated expertise in technology and digital payments but will include its extensive network of relationships with companies in Egypt as well as startups across the Middle East and North Africa that are looking to enter the Egyptian market.\u201d <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SimpliFi, the leading Cards as a Service (CaaS) platform for banking and fintech industries in MENA and Pakistan, and Abu Dhabi Islamic Bank (ADIB) Egypt, one of the most enterprising and digitally focused sharia-compliant banks in Egypt, have joined forces to help catalyze payment digitization for companies in Egypt.<\/p>\n","protected":false},"author":4,"featured_media":326025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31,33],"tags":[],"class_list":["post-326024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-products","category-main"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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