{"id":323955,"date":"2021-11-22T12:22:28","date_gmt":"2021-11-22T12:22:28","guid":{"rendered":"https:\/\/egy-africa.com\/en\/?p=323955"},"modified":"2021-11-22T12:22:28","modified_gmt":"2021-11-22T12:22:28","slug":"pepsico-launches-first-greenhouse-accelerator-programme-in-mena","status":"publish","type":"post","link":"https:\/\/egy-africa.com\/en\/2021\/11\/22\/pepsico-launches-first-greenhouse-accelerator-programme-in-mena\/","title":{"rendered":"PepsiCo launches first greenhouse accelerator programme in MENA"},"content":{"rendered":"<p>PepsiCo has introduced its greenhouse accelerator programme in MENA to boost\u00a0innovation and sustainability\u00a0through collaboration with\u00a0the region&#8217;s startups.<\/p>\n<div id=\"Outstream\"><\/div>\n<p>The programme was launched in partnership with the UAE Ministry of Climate Change and Environment, according to a press release on Monday.<\/p>\n<p>The upcoming &#8216;2021- 2022 PepsiCo Greenhouse Accelerator: MENA Sustainability Edition&#8217;\u00a0will focus on sustainable packaging and circular economy solutions by backing ten\u00a0companies\u00a0that deploy\u00a0technology to accelerate\u00a0environmental sustainability in the food and beverage industry.<\/p>\n<p>Small startups and businesses with a product, service, or system in early growth stages\u00a0will also be able to\u00a0apply online for the six-month programme.<\/p>\n<p>Participants will receive a cash grant of $20,000, one-on-one mentorship via access to PepsiCo\u2019s experts, market activation advice, and business opportunities.<\/p>\n<p>The winning company at the end of the programme\u00a0will be selected and awarded an additional $100,000 in funding to continue its expansion.<\/p>\n<p>Since 2017, the PepsiCo Greenhouse Accelerator was active across Europe\u00a0to enable food and beverage entrepreneurs to extend their services through collaboration and innovation.<\/p>\n<p>The programme was also introduced in\u00a0North America in 2019 and has delivered five successful editions.<\/p>\n<p>The <strong>CEO of\u00a0Africa, Middle East, and South Asia at\u00a0PepsiCo,\u00a0Eugene Willemsen,<\/strong> said: <em>&#8220;At PepsiCo, we believe great solutions can be built and launched through open innovation and collaboration with changemakers of the future and we look forward to supporting, mentoring, and connecting small startups that have big ideas, to the resources they need to help create a more sustainable tomorrow.&#8221;<\/em><\/p>\n<p>Willemsen commented:<strong>\u00a0<\/strong><em>&#8220;As the region\u2019s largest food and beverage company we have a critical role to play to advance this agenda and bring our pep+ strategy to life in key MENA countries.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo has introduced its greenhouse accelerator programme in MENA to boost\u00a0innovation and sustainability\u00a0through collaboration with\u00a0the region&#8217;s startups.<\/p>\n","protected":false},"author":4,"featured_media":323956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-323955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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