{"id":319678,"date":"2020-12-02T11:51:32","date_gmt":"2020-12-02T11:51:32","guid":{"rendered":"https:\/\/egy-africa.com\/en\/?p=319678"},"modified":"2020-12-02T11:51:32","modified_gmt":"2020-12-02T11:51:32","slug":"japans-nissan-sets-up-new-business-unit-for-african-region","status":"publish","type":"post","link":"https:\/\/egy-africa.com\/en\/2020\/12\/02\/japans-nissan-sets-up-new-business-unit-for-african-region\/","title":{"rendered":"Japan’s Nissan sets up new business unit for African region"},"content":{"rendered":"

Japanese automotive group Nissan is to set up a new regional business unit for Africa as it seeks to boost manufacturing capacity and penetrate one of the world\u2019s biggest undeveloped new car markets.<\/p>\n

The move marks a reorganisation of the company\u2019s disparate operations on the continent, bringing them within one entity headed by Mike Whitfield, who has previously served as managing director of Nissan\u2019s units in both South Africa and Egypt.<\/p>\n

\u201cBeyond internal operating enhancements, this also positions Nissan to focus on the massive opportunity that Africa presents to the organisation globally,\u201d the company said in a statement on Wednesday.<\/p>\n

Sub-Saharan Africa\u2019s population and household incomes are rising. But its 1 billion inhabitants account for only 1% of the world\u2019s new passenger car sales, based on industry data.<\/p>\n

Most carmakers have focused manufacturing and sales in South Africa – the continent\u2019s most developed economy – which accounts for 85% of Africa\u2019s new car purchases.<\/p>\n

Nissan, along with competitors Volkswagen, BMW, and Toyota, have been lobbying African governments to grant conditions that favour local assembly and manufacturing while curbing imports of cheap used cars.<\/p>\n

Carmakers are also hoping to take advantage of the African Continental Free Trade Area, which is expected to come into force early next year and will reduce tariffs and ease the flow of goods between its members states.<\/p>\n","protected":false},"excerpt":{"rendered":"

Japanese automotive group Nissan is to set up a new regional business unit for Africa as it seeks to boost manufacturing capacity and penetrate one of the world\u2019s biggest undeveloped new car markets.<\/p>\n","protected":false},"author":4,"featured_media":319679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25,33],"tags":[40],"class_list":["post-319678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bussines","category-main","tag-nissan"],"yoast_head":"\nJapan's Nissan sets up new business unit for African region - egy-africa<\/title>\n<meta name=\"description\" content=\"Japanese automotive group Nissan is to set up a new regional business unit for Africa as it seeks to boost manufacturing capacity and penetrate one of the world\u2019s biggest undeveloped new car markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/egy-africa.com\/en\/2020\/12\/02\/japans-nissan-sets-up-new-business-unit-for-african-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Japan's Nissan sets up new business unit for African region - 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