Egyptian Financial Group Hermes Holding (EFG Hermes) has named Aladdin ElAfifi as the new CEO of its non-bank financial institutions (NBFI) platform.
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ElAfifi will lead the firm’s NBFI portfolio, excluding the Buy-Now, Pay-Later (BNPL) fintech platform valU, where he will become a non-executive board member representing the majority shareholder.
The new official, who holds a Master of Business Administration (MBA) degree from the Wharton School of the University of Pennsylvania, assumed his role on Monday, 1 August 2022.
CEO of EFG Hermes, Karim Awad, noted: “I believe ElAfifi’s experience and progressive mindset will be an asset to the next chapter of growth and diversification of the NBFI platform.”
